John Brown Essay - 714 Words

John Brown as a Martyr† A martyr is defined as a person who is put to death or endures great suffering on behalf of any belief, principle, or cause. To many people back in eighteen fifty-nine, this defined a man named John Brown in many ways. John Brown was a devoted abolitionist who had been important in the conflict of slavery in Kansas. In October of eighteen fifty-nine, Brown led an interracial group of men who took over a federal arsenal in Harper’s Ferry, Virginia, hoping to spark a slave revolt. To his dismay, Brown and some of his followers were captured after a gunfight with federal troops. He was later tried and found guilty for murder, treason, and conspiracy. Browns actions and execution led many people to believe he was in†¦show more content†¦It teaches me further, to Remember them that are in bonds, as bound with them. I endeavored to act up to that instruction.† Brown goes on the say the he is still too young to fully understand if God has any respecter for persons. With that, he believes that interfering on behalf of God’s poor he has not done wrong, but right. Brown also says â€Å"If it is deemed necessary that I should forfeit my life, for the furtherance of the ends of justice, and mingle my blood further with the blood of my children, and with the blood of millions in this Slave country, whose rights are disregarded by wicked, cruel, and unjust enactments,--I say, let it be done.† In a way, he sees himself as the slave’s savior. At one point during his address, Brown brings up the subject of men saying that he forced them to him in this raid. In response to this statement he claims that every man chose to be a part of the raid, and he did not even see the majority of them. Along with that Brown states that he did not bring it up to injure them. He never really does take responsibility for any of his actions. Many people saw John Brown as a martyr for abolition. To them, Brown fit the category. He fought for a cause, and later died for it, something a martyr would do. Throughout his whole address, Brown says he never intended to murder, commit treason, or excite Slaves to rebel, and that he never encouraged any man to do so, but always discouraged any idea of that kind.Show MoreRelatedThe Life of John Brown701 Words   |  3 Pagescowardice!† (â€Å"John Brown†) John Brown, known for his actions prior to the Civil War, spoke these words, and they truly show who he is. Brown, born on May 9, 1800, in Torrington, Connecticut, fought for everything he believed was right all the way up until his death in 1859. He was known mostly as an abolitionist and a freedom fighter, constantly trying to liberate slavery. John Brown’s actions would lead him to having a role in Bleeding Kansas, as well as Harper’s Ferry. John Brown was born inRead MoreAbolitionist John Brown1836 Words   |  7 Pagesspoken by abolitionist John Brown at his trial in Charles Town, Virginia (now part of West Virginia) following his violent raid at Harper’s Ferry Federal Arsenal in October, 1859 (Fanton 82). John Brown played a vital role in the anti-slavery movement and his actions opened the eyes of a nation that would become divided in a war of brother against brother. He clearly states his intentions, but did he really not mean to excite or incite a rebellion among slaves? John Brown represented the ideals andRead MoreThe Death Of John Brown3483 Words   |  14 PagesAmerican abolitionist by the name of John Brown also killed people, but he also inspired a nation to civil war. In Brown there is no question of the worthiness of his cause, because when he became a soldier he triggered the end of slavery. We have called the men that fought in the revolutionary war, desert storm, and Iraq heroes: it is finally time to call John Brown the same. To understand why Brown was a hero, we have to first understand him as a man. John Brown grew out of a modest setting. He lostRead MoreJohn Brown : An American Abolitionist Essay1560 Words   |  7 PagesJohn Brown is an American Abolitionist who believed in abolishing slavery across the nation through killing any southern slaveholder or supporter that comes in his path. It is believed that he had a plan to gather all the free slaves and rebel against the southern states, but his rebellion never made it that far. His rebellion started in Kansas in 1855 and ended in December 1858 at Harpers Ferry leading to him being convicted and hung for his crimes. John Brown had one motive that made him do theseRead MoreJohn Brown: A Brief Biography627 Words   |  3 Pagesmovements have succeeded or failed in achieving their objectives. John Brown was an extreme abolitionist who believed in the forceful overthrow of the slave system. Although John Brown’s aim and views on slavery were r ational, his approach at stopping slavery was illogical and deranged as his mentality contributed to his raid. John Brown and his sons headed attacks on pro-slavery residents during the Bleeding Kansas conflicts in which Brown became a hero for Northern activists and recruited an army ofRead MoreJohn Brown And The Abolition Movement1663 Words   |  7 Pagespolitical campaigning, but a few decided to take a more direct approach. One said individual is John Brown. John Brown was a white abolitionist born in Connecticut who simply grew tired of the pacifist approach and took up arms with a few volunteers against slavery. Brown was born the son of Owen Brown, a tanner, in the town of Torrington, Connecticut. The Browns were conventional evangelicals, and John went to school in Massachusetts to become a Congregationalist minister. Unfortunately he ranRead MoreJohn Brown s A Hero935 Words   |  4 PagesJohn Brown Essay What John Brown did was crazy and was suicidal; he did it because he knew the purpose of it and the after effect of it. After the Harpers Ferry revolt Brown said that he doesn’t feel no guilt for his actions. He knew what people would characterize him as and he just doesn’t care. He knows what affect and toll it would take on people to see their own kind to stand up and fight for equality of a different race. Most people would think he’s crazy, but actually he’s just trying toRead MoreJohn Brown s Life And Life1835 Words   |  8 Pages John Brown came from a line of men who were passionate about their convictions. In 1620, Peter Brown, a passenger aboard the Mayflower and signer of the Mayflower Compact, began the Brown legacy in America (Weiser). John Brown’s grandfather, his namesake, was a captain in the Revolutionary War when he lost his life to dysentery while fighting for his beliefs in 1776. He left behind his wife and ten children, inc luding his five year old son, Owen Brown. When his father died, Owen Brown’s familyRead MoreJohn Brown as the Villian or Hero Essay1950 Words   |  8 PagesJohn Brown as the Villian or Hero Browns attack on Harpers Ferry affected American culture more than can ever be understood. Tension between the North and South was building in the 1850s. Slavery among many other things was dividing the country into two sections. Brown was executed on December 2, 1859 for his murderous out-lash on society. Was his mind so twisted and demented that he would commit cold-blooded murder? The answer is no. John Brown was a man with a goal and a purpose.Read MoreUncovering the Truth About John Brown865 Words   |  4 PagesThroughout history John Brown has been described as a terrorist, mentally ill, and a failure among other things. Because he stood strongly for what he believed in, and his goal was eventually achieved he can be seen for the most part as a hero. Brown was described as â€Å"an American who gave his life that millions of other Americans be free† (Chowder,6). Brown was a headstrong abolitionist who claimed that he was told by God to end slavery causing him to see himself as â€Å"a latter-day Moses† (Chowder

The Catholic Church Should Accept That Gay Marriage

The Catholic Church should accept that gay marriage is morally acceptable and doesn’t contradict their beliefs. Gay marriage has been a topic of controversy ever since the 1970’s. May of 1970 to be exact. Around This time two men named Richard John Jack Baker and James Michael McConnell in Minnesota applied to Hennepin County District Court clerk Gerald Nelson for a marriage license. They were denied because they both were men. This issue of two people of the same sex getting married is still a topic of debate to a lot of people even after the U.S. Supreme court made gay marriage legal in all 50 states in 20151. The Catholic Church teaches to treat homosexuals with respect, compassion, and sensitivity. That every act of hate, violence, and persecution toward them is condemned. The Church doesn’t view homosexuals no poorly than they do everyone else but it is their views on marriage that are in question. They believe that all sexual activity outside of marriage as a sin and an immoral act. So, if we restrict marriage from homosexuals then if they are in a sexual relationship with another they are in turn an immoral person. Therefore, the Catholic Church should view gay marriage the same as heterosexual marriage, with reverence and sanctity. Marriage, also known as the matrimonial covenant, is to establish a partnership between a man and a woman for the entirety of their lives and which is ordered by its nature to the good of the spouses and the procreationShow MoreRelatedThe Marriage Of Same Sex Marriage861 Words   |  4 PagesRedefining Marriage Same sex marriage has been an ongoing debate for many years. Gay people and gay supporters believe that they should be treated equally to marry whoever they want because it is how they feel and people should be understanding of that. By being human they argue that it is their right to have equality. On the other hand, Christians believe that they should not have the right to marry the same sex because it is an attack on the church and degrades the traditional concept of marriageRead MoreGay Marriage Moment Essay951 Words   |  4 PagesGay Marriage Moment Gay marriage should be allowed nobody is perfect. In this world we all have the ability to love somebody. We shouldn’t judge others, all of us are human beings just because we don’t like a man or women of our kind. Each one of us that are homosexuals or lesbians or gays. Doesn’t mean that we can’t have the same things as men and women some people believe that same sex marriage is against their morals and their religious won’t accept it. Gay marriage should be allowed because theRead MoreA New Era For Catholicism?1324 Words   |  6 PagesA New Era for Catholicism? There has been a new renewal in the Catholic Church since Argentina’s Bishop, Father Francis, became the new Pope. This renewal appears evident when listening to the Pope’s speech on homosexuality. Many of the world’s approximately one billion Catholics were shocked that he is taking a liberal stance in the Church and opening the Catholic community to these supposed sinners. However, it is important to consider why people still view Pope Francis as an open-minded PopeRead MoreEssay about Religion and Gay Rights1124 Words   |  5 Pagesservices, insurance companies and the wedding industry just to name a few. Many believe legalizing marriage for same-sex couples would not only change the meaning of marriage, but change society all together. On the matter of religion, homosexuality is a very sensitive topic and has been throughout history. Every religion has their own opinions and beliefs for homosexuality and same-sex marriage based on their interpretation of their sacred text. The members of these churches and congregationsRead MoreGay Marriage Should Be Legal966 Words   |  4 PagesGay marriage is one of the most debated and controversial issues in today’s society. Everyone has his or her opinions on gay marriage, whether it is acceptable or should not be allowed. According to The Washington post, â€Å"59 percent say they support same-sex marriage while 34 percent are opposed†(Craighil, P., Clement). While 59% of the supporting gay is a high number, however that number is skewed. There is a difference between tolerance and acceptance, but the 59% is the total of the both. PeopleRead MoreHomosexualiy and the Catholic Church Essay1568 Words   |  7 PagesHomosexualiy and the Catholic Church For us in Scotland homosexuality is one of the most prominent issues in Church and society today. Gay-rights advocates and activists are pushing a strong political agenda from the left#8212;job benefits for domestic partners, civil recognition for gay marriages, the right to bear ones own children via reproductive technologies, equal access to adoption, anti-discrimination statutes. At the same time, the government has changed legislation regarding theRead MoreTyler Dudley. Ms. Elliott. Ap English/2P. 24 January 2017.1481 Words   |  6 PagesTyler Dudley Ms. Elliott AP English/2p 24 January 2017 Same Sex Marriage Research Paper There are many different topics in the world that split people’s opinions. Some stronger than others. These views and opinions are often swayed by one’s political views, and one of the biggest topics that sparks controversy are the rights of all people. Some of the bigger groups are Black Lives Matter and feminists. While these are very big and prominent, the one that sparks the most controversy is the LGBT communityRead MoreThe Legalization Of Same Sex Marriage1091 Words   |  5 PagesThe legalization of same-sex marriage is a hot topic in the U.S. approving, it in all fifty states can be harmful to the country. Same-sex marriage should not have been legalized in the United States. First, legalizing can be harmful to the society, Second, same-sex marriage it always denies a child a father or a mother, Third, legalizing It Offends some religions and violates tradition. In addition, It means all citizens should have understood of the consequences before making the dec ision. OneRead MoreThe Issue Of The Catholic Religion2471 Words   |  10 PagesThe Catholic religion is not one religion to stray form their ways and beliefs, matter of fact they the Catholic Church is actually extremely strict and very stubborn when seeing a new point of view on certain topics or the new role of people. Getting into why feminism is a big deal within the Catholic religion, people believe that woman should be at home with the children taking care of household needs, while the men provide for the family, such as work and saving food or just protecting the familyRead MoreThe Right of All: Legalize Same-Sex Marriage Essay1402 Words   |  6 Pagesgo to church without getting judge by people who should be the most understanding, but because one man, who lived just over 2,000 years ago, wrote in a book that it’s a sin to love someone of the same sex. People live that live everyday of their lives, except opposite. The big question about same-sex marriage is if it should be legal or not, and why? The problem with same-sex marriage is that if the US allows it, we don’t know how the US would react. A big argument against same-sex marriage is that

Conducting Educational Design Research †Free Samples to Students

Question: Discuss about the Conducting Educational Design Research. Answer: Introduction: The reflective journal or report is the documentation of the self assessment and development on the learning outcome. It is a reflection of the weekly blog entries and understanding of the workshops. Below I have mentioned the impact of the workshops conducted. In the workshop, Module 3 of Design Theory was discussed. Various aspects of the Design Theory were discussed in this workshop. The workshop dealt with the reasoning logic, convergent and divergent thinking, Triple Loop Learning, Action Research, Philosophical view, Creative Learning Spiral, and co-creation or co-design to throw light on Design Theory. I learnt the definition of Design Theory and how this is applied and relevant in the business processes. Design Theory is based on the Design Thinking. According to Glen et al. (2014), Design Thinking is a required approach to deal with the complex and improperly defined issues through analytical perspectives. In the words of Reigeluth (2013), it is a problem solving approach through a creative manner for creating different new values with positive impacts. In the workshop, the fundamental tools of this theory were discussed. I got to learn about Design Logic, Abductive reasoning and deductive reasoning and how those can be done. It wa s also explained by the instructor what happens in case of reasoning logic without design and in the case of logical reasoning with design. The design incorporates many more logical and scientific steps in the system. Next, the details about the divergent and convergent thinking, their analysis and synthesis and triple loop learning were discussed. In the next topic of Philosophical Worldview, I learnt about Subjectivism and Objectivism. Subjectivism includes Interpretivism and Action Research Methodology. On the other hand, objectivism includes Positivism and Scientific Method. Therefore, the fundamental tools were all taught by the instructor. Some other relevant theories were also highlighted, such as, ideation, creativity theories, left and right brain theories, team working theories, reflection actions, task versus relationship conflicts and decision making theories (Lindner Rodger, 2017). Through this workshop, I gained knowledge about these aspects of business management and how to incorporate the logical thinking of human beings into some actions or decision making. This will be helpful or me in my future life. In this workshop, I learnt about the Design Problem, module 4. This workshop focused on the difference between problem finding and problem solving, critical evaluation of the function of the Design Thinking in finding of the problems, and application of various design thinking tools, such as, Visualization, Brain Storming, and spotting the obvious. These theories can be broken down into tools for design thinking. This helps in further innovation. However, I also understood that, there can be any other tools relevant for different situation, and should be applied accordingly. It is important to understand the issue, that is, problem finding or solving and how that can be explained through Design Theory (Johansson?Skldberg, Woodilla etinkaya, 2013). My instructor said that Design Theory is mostly a methodology for problem solving, rather than problem finding. The tools for Design Thinking were taught through practical activities. The brainstorming process required to think extremely f ast and make and execute plans (Brown Chandrasekaran, 2014). It also taught what is needed to make a right decision during brainstorming. Another activity was organized to teach the tool called Spotting the Obvious. It taught me that how to spot the obvious things depending on the topic. Through this spotting, the solution to a possible problem can be designed beforehand. Lastly, session was taken for teaching visualization process. How ideas can be represented visually in an interesting manner, with images and/or texts, how to keep it simple, how to use metaphors, create personas, story, guided imagery etc. are helpful in visualization. In future, for any type of business problem, I hope to be able to understand the situation and provide solution. This workshop was based on Module 5, Design Research 1. This included journey mapping, overview and activity on value network and value chain, overview of mind mapping and introduction to research. The learning objectives are to understand and execute the above mentioned Design Thinking tools. In this workshop, we were asked to perform in a group. I got to learn the process of journey mapping, that it is more of generation of ideas through the establishment of current experience, visualization of potential experience and prototyping of new ideas (Oxman, 2017). Observation power and empathy is required at this stage. The process of journey mapping was practiced through group activities. This is helpful in the development of thinking process and observation power. Next come the value chain and addition of value. How it is formed and how it is applied was the topic of discussion. Through this, I learnt how to identify the competencies, key resources, and how to find out the ways for inc reasing value or decreasing cost. We were asked to perform a value chain analysis on the value chain example of UGG Australia. From this, the knowledge and practice on value network could be gained. Definition of value network and the usage of it, through understanding of the cost or price structure, identification of profit pools, the decision for making or buying, and partnerships and relationships were discussed in the workshop to give us a detailed idea. I came to know about an alternative value chain diagram (An, Zhang Zeng, 2015). Details of Mind mapping and introduction to research with research problems, aims and objectives types of data, data collection process, research types, was also taught in this workshop. This workshop is the continuation of the previous workshop on Design Research. It highlighted various aspects of the research. I learnt about the research approaches, types of data, sources of data, ethics, interview and observations, co-creation and a preliminary idea on data analysis. Firstly, the term research was defined. According to Lyon et al. (2015), research is the systematic and methodical collection and interpretation of the information gathered with a well defined purpose and to find a solution to a specific problem. The research process consists of many steps. Firstly, the problem statement of hypothesis should be formed to narrow down the problem. This includes the aims and objectives of the research, rationale, background study and the structure. I got to know that this is followed by literature review, data collection, analysis, findings and discussion, and finally conclusion. In the data collection and analysis process, the concept of qualitative and quantitative res earch approach, primary and secondary data collection, and different types of data sources, such as, survey, interview, focus groups, videos, websites, reports, etc. were discussed and the style of writing were also taught. The ethical issues are highlighted here along with the interview for empathy (Norman Verganti, 2014). We had to participate in an activity to practice the interview session on Design projects. It was a test for our understanding of the subject. Designing or learning the launch was the topic of this workshop. All related activities regarding launch were taught in this session. It taught us the real customer dealing through experiments in the market. Learning launch is different from business as usual. It is mainly the actions in the real world (McKenney Reeves, 2013). How to launch the product or services and what parameters should be used for measuring the impact of product launch was discussed by taking an example of Pfizers Nicorette launch. All the pros and cons of the techniques for lunching were discussed too. Thus, through this workshop, I got to know about the all types of launching and the processes. Even the prelaunch and postlaunch techniques were taught too. It helps in planning for the launching and how to tackle any situation during the launch. In this workshop, the designing of entrepreneurial campaign for marketing was taught. The fundamentals of marketing, target markets, competitor analysis, 4Ps of marketing, campaigns and using design as a medium or form of communication are the main topics of this workshop. It started with the basic definition of marketing. For a product or service to be successful, marketing is the most important thing behind that. Well planned and efficient marketing techniques can create a brand image for a product or service and the sales could increase (Khajavi et al., 2015). Various components of marketing were taught to us in this workshop. I got to learn about the target market and how this is created for marketing purpose. Along with that, the identification of competitors in the market and competitive grid were also discussed. Next, I learnt about the 4Ps of marketing. This is a very important concept in marketing. The 4Ps stand for Product, Price, Place and Promotion (Vickery et al., 2015). I understood that, for any marketing activity these 4 components are the most important. These helps in defining the strategies required for marketing for a product or service. The Product defines the variety, quality, design, brand name, features and packaging. Price includes list price, discounts, payment period and credit terms. Promotion defines the advertising, sales promotion, public relations, and personal selling. And, Place includes the channels, coverage, locations, inventory, transportation and logistics. I got to know about these factors in depth in this workshop. Along with that, communication process and methods are important too. For marketing, communication with the consumers plays a major role. Innovation in the process of communication is important, as this helps in attracting the end users and target markets (Stark, 2015). We were taught about various communication channels, such as, Direct, Digital, Social Media, Partners, Word of Mouth and Traditional Media. Fr om this, the entrepreneurial marketing campaigns followed (Chaston, 2015). I understood that it is more of a mind set. However, in these campaigns, it tends to use relatively cheaper marketing techniques. There are some interesting names for entrepreneurial marketing campaigns, such as, Guerrilla marketing, Ambush marketing, Radical marketing, Viral marketing, Buzz or Hype marketing, Expeditionary marketing, Disruptive marketing etc. (Nijssen, 2017). After that, the designs are used for communicating with the consumers. Through this workshop, I gained huge knowledge about the marketing techniques and how the designs can be used for communication. In workshop 10, the entrepreneurial fundraising campaigns were discussed. The purpose of the workshop was to train us about the fundraising for campaigns. The sources of capitals, basic approaches towards crowdfunding, business angels and grant providers, how to conduct successful fundraising programs and how to conduct launch readiness plan were all discussed in this workshop. I learnt the techniques and types of fund raising for business and product launch. The concept of fund raising comes from sourcing of capital. Capital is one of the key factors of production (Mollick, 2014). Access to capital would ensure access to other resources. Fund raising is an event, which is organized to for a particular time to gain access to the financial resources that is needed to achieve organizational goals, such as, for starting a new business, launching a new product, political campaign, business expansion etc. It can be done for many charitable objectives also, such as, for aid to natural disa ster relief, cancer research, for under privileged children etc. (Kleppe Nilsen, 2017). I also got to learn about sources of finance, such as, internal and external, about which I did not have any prior idea. It helped me to know about informal and formal sources of funds, which would benefit me in the future. I gained knowledge about 3Fs of funding, i.e., family, friends and fools. All these sources have their own pros and cons. Knowing those would be helpful in taking a decision about fund raising in future. This was about designing the entrepreneur himself. During this workshop, I should assess my capabilities to become a future entrepreneur. How much I have understood the previous modules and how much I am capable of applying that knowledge into real experience should be assessed. I need to show my tutor that I could complete all the assignments successfully. This workshop focused on the design for the future. The outline of the workshop was to teach us on how to implement the gained knowledge on our life as well in the business. The wide range of application of the Design Thinking, the Design for Growth, the Design Thinking process in the Established Organizations, Continuous Design, Growth, Strategy, and Re-Designing an Industry. It aims to teach us the concept of Design as aesthetics and the relevance of Design Thinking in the growth and strategy operations of the businesses. I got to learn about the nuances of design and aesthetics. How the design could be interpreted and applied aesthetically into the business operations must be learnt by the business people. Consumers would mostly choose the products which looks beautiful. Hence, the Design must be attractive to draw attention of people (Sheth Sisodia, 2015). I realized that it is basically a perception about goods or services. We were taught on how to incorporate the aesthetics in to Designs as those create long lasting impressions about the brand image and quality. In every aspect of life, aesthetics play an important role. Similarly, to continue with the Designs for Growth and in Established Organizations, it is important to have a skilled, efficient and creative Design Thinking team (Lindner Rodger, 2017). They also contribute in re-designing an industry, which includes business diversification or logo design change. Hence, it can be said that, I learnt many things about Design and its application in the business from these workshops. It has helped me to develop my skills, observation power, and enhanced my knowledge. Through some activities and practical tasks, I could assess my understanding of all the modules and how those can be implemented in real life situation. Thus, the workshops have been beneficial for me. References An, Y., Zhang, Y., Zeng, B. (2015). The reliable hub-and-spoke design problem: Models and algorithms.Transportation Research Part B: Methodological,77, 103-122. Brown, D. C., Chandrasekaran, B. (2014).Design problem solving: knowledge structures and control strategies. Morgan Kaufmann. Chaston, I. (2015).Entrepreneurial Marketing: Sustaining Growth in All Organisations. Palgrave Macmillan. Glen, R., Suciu, C., Baughn, C. (2014). The need for design thinking in business schools. Academy of Management Learning Education,13(4), 653-667. Johansson?Skldberg, U., Woodilla, J., etinkaya, M. (2013). Design thinking: past, present and possible futures.Creativity and Innovation Management,22(2), 121-146. Khajavi, S. H., Partanen, J., Holmstrm, J., Tuomi, J. (2015). Risk reduction in new product launch: a hybrid approach combining direct digital and tool-based manufacturing.Computers in Industry,74, 29-42. Kleppe, I. N., Nilsen, E. (2017).Crowdfunding sustainability: how do entrepreneurs of sustainability projects utilise the potential of crowdfunding for fundraising?(Master's thesis). Lindner, C. C., Rodger, C. A. (2017).Design theory. CRC press. Lyon, F., Mllering, G., Saunders, M. N. (Eds.). (2015).Handbook of research methods on trust. Edward Elgar Publishing. McKenney, S., Reeves, T. C. (2013).Conducting educational design research. Routledge. Mollick, E. (2014). The dynamics of crowdfunding: An exploratory study.Journal of business venturing,29(1), 1-16. Nijssen, E. J. (2017).Entrepreneurial marketing: an effectual approach. Taylor Francis. Norman, D. A., Verganti, R. (2014). Incremental and radical innovation: Design research vs. technology and meaning change.Design issues,30(1), 78-96. Oxman, R. (2017). Parametric design thinking. Reigeluth, C. M. (Ed.). (2013).Instructional-design theories and models: A new paradigm of instructional theory(Vol. 2). Routledge. Sheth, J. N., Sisodia, R. S. (2015).Does marketing need reform?: Fresh perspectives on the future. Routledge. Stark, J. (2015). Product lifecycle management. InProduct Lifecycle Management (Volume 1)(pp. 1-29). Springer International Publishing. Vickery, S. K., Bolumole, Y. A., Castel, M. J., Calantone, R. J. (2015). The effects of product modularity on launch speed.International Journal of Production Research,53(17), 5369-5381.

Redbox free essay sample

Executive Summary This analysis will examine the business model and financial position of Coinstars subsidiary company, Redbox. It will focus on the current and expected future situation, as well as provide recommendations for the critical challenges of continued growth of the company’s market share in the DVD rental business. The DVD rental industry is rapidly changing due to the continuing advancement in developing video technology. For that reason, the recommendations include both the continue development and expansion of DVD rental kiosks as well as developing a web based service to continue to compete in the highly competitive movie rental industry. The recommended actions are as follows: * Increase the number and distribution of DVD rental kiosks through creating strategic partnerships * Develop a web-based service to offer customers the ability to watch movies from the internet * Strengthen partner relationships Mission/ Vision Statement Redbox shares every movie enthusiast passion in having a convenient way to access new movie titles at a very low price. We will write a custom essay sample on Redbox or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Redbox is driven to be a world class organization that delivers access to hundreds of DVD movie and game titles to its customers by incorporating technologies and generates a return to the shareholders in the excess in the cost of capital. Redbox uses automated retail kiosk that provides customers with access to DVD and game rentals 24 hours a day, providing unmatched services in the movie rental industry. General Environment Analysis (External Analysis) There are many different factors in the environment that influence Redbox Automated Retail. These factors include: general business ethics, United States copyright laws, the economic recession, unemployment, increased consumer debt levels, declining consumer confidence and spending, new technological advances, natural disasters, and content acquisition and license agreements. Although the previously listed factors each hold a certain degree of importance, the most relevant factors include new technological advances, content acquisition, and license agreements. The advancement in technology, such as digital access to movies via the internet, allows customers the convenience to access films directly from their home which weakens the consumer demand for DVD’s. Furthermore, content acquisition and licensing arrangements restrict the amount of titles that are available to Redbox resulting in litigation battles with large movie studios. Industry Analysis There are many important components in the movie rental industry. The structure of the industry is one that consists of a large number of big companies. Redbox competes in a highly competitive industry that is quickly advancing. Large competing companies such as Blockbuster and Netflix offer services through store chains and e-commerce websites. It would not be feasible for new smaller companies to enter the market. Redbox is no longer the only company providing automated kiosks services to customers. Blockbuster has recently invested in its own kiosk service, however Redbox continues to have a significantly advantage in the number of locations and price. The customer base consists of casual movie watchers from all demographics who have discretionary income to rent and buy movies. The large movie studios such as Universal Studios and 20th Century Fox have the ability to determine the product cost in this industry. Internal Analysis (Non-Financial) Redbox continued growth in the movie rental market depends upon a number of factors including: product, price, marketing, and distribution. Redbox provides its customers with over 22,400 automated movie rental kiosks with over 200 different movie titles to choose from. Each kiosk has a wide variety of movie genres which includes mainly new titles. (McGraw 20) In addition customers are subject to no late fees and have the option to purchase a movie at any time. The prices of DVD rentals are lower than its largest industry competitors, Blockbuster and Netflix. Redbox charged a rental fee of $1 per a day and typically sold previously rented DVD’s at $7 each. (McGraw 20) With a wide variety of titles and low prices available all across the nation, Redbox has demonstrated great success in its marketing communications. It’s marketing strategy includes strategically painted vending machines at reputable retail chains, and internet advertising (Coinstar). Redbox distributes its product by creating partnerships with chins such as Walgreens, Walmart, and McDonalds (McGraw 23). Redbox has demonstrated success of creating a competitive advantage in its product, price, marketing, and distribution in the movie rental industry. Financial Analysis Future Assumptions Over the next 10 years I believe that we will see a shift from the market for DVD rentals to an online digital service that will replace a large portion of movie rental market. The advancement in technologies will only increase the rate at which the digital market will grow. It makes sense for the company to continue to distribute its placement of kiosks and strengthen the relationship with its distribution channels. Redbox has an outstanding advantage in the brick and mortar rental stores and will continue to flourish in the near future while eliminating competition. However it is in the companies best interest to implement a strategy that will focus on developing a digital media that can compete online by obtaining license agreements, creative thinking, and customer satisfaction. Statement of Critical Challenges Although there are many different challenges that pose a threat to Redbox movie rentals, the most critical challenges are obtaining licensee agreements and developing technology to compete in a market that is headed towards streaming digital movies. The successes of competitors such as Netflix show how a movement towards online digital media services will continue to flourish in the near future. It is critical that Redbox enhances its role in online services so that it can continue to grow and compete. Strategic Recommendations